Xiaomi claims that they are India’s No.1 Smartphone Brand. Did anyone think of why? Let’s go to the evaluation of Android in India. The Smartphone brand who actually introduces Android to the people of India. YES! Samsung.
But according to the source from economictimes.indiatimes.com HTC was the first company, launched Android in India.
Taiwanese handset manufacturer HTC launched India’s first smartphone on Tuesday that will run on Google’s open-source Android operating system.
So, when we make a survey from the public that, “Which is your first Android Phone?”, “Who introduces you the Android?”. No doubt most of them will say The Samsung Galaxy, known as Samsung GT-I7500.
Here starts the Android Evolution in India. Wherever we look there is Samsung Smartphone.
Samsung’s Android Success
It all starts with Galaxy S. This is the phone with which Samsung’s Android journey began in earnest. And yes, before you say that Galaxy S became successful because it looked like iPhone 3GS and that TouchWiz, the user interface powering it, had the look and feel of iOS, let me clarify that I don’t agree. I will come to this point later.
So, Galaxy S. I wanted an Android device in 2010. At that time Nexus One, Motorola Milestone, HTC Desire, and HTC Legend were among the most popular Android devices. Galaxy S was supposed to hit the market within weeks though I was not particularly sure that I wanted it. I found Motorola Milestone very good, but bulky compared to Galaxy S. HTC Legend had the best design but, by that time, its hardware was dated. Nexus One wasn’t available in India (except Nexus S, no other Nexus device has launched in India). HTC Desire, too, had not been launched in India even though it was available globally. LG and Sony Ericsson seemed as if they were not sure about Android. Sony was still gung-ho on Xperia Mini and LG was trying to peddle Optimus One. Samsung was taking baby steps in the Android world in 2010. But it seems the company deliberately made a decision to go big in the less mature markets in the beginning. This was a clever strategy to avoid direct competition with Motorola and HTC, which were strong in the US and several other developed countries.
It did not wait to establish itself in the US market. I remember Galaxy S is available in India within days after it started rolling out globally. In fact, if I recall correctly, the phone was available in over 100 countries within days after the global launch. When a product is available at the time the buzz is strongest, people tend to look forward to buying it.[mnky_ads id=”3897″]
Now, It’s the time for Micromax
Micromax entered the mobile business in 2010. This four-year-old company went head-on with Samsung. That was actually an awesome strike for Samsung. In November 2010 that Micromax launched its first Android phone dubbed Andro A60.
Obviously, Micromax wasn’t building its own phones, but selling white label devices imported from China, rebranded in India. It was considered just another cheap, low-cost handset maker until the Canvas series happened. The first device in the Canvas series, the A100, was an instant hit.
2013 was the year of Micromax. Micromax’s made it quite clear that it is going after the big cheese, Samsung, early in 2013. It was January and Samsung was expected to launch a big assault on the market with its Galaxy Grand. Eventually, the Grand was a huge hit, but Micromax managed to take a chunk out of Samsung’s success with the Canvas HD.
It was launched a day before the Grand and Micromax sold the phone through a pre-order programme, with sales starting on February 14. At a bargain price of Rs 13,990, the Micromax A116 Canvas HD was an equally powerful smartphone as the Grand and had a suitably attractive price tag, and some better specs too.
All the things that you read above were just a information about the Android giants in India. Now, what about Xiaomi. What makes Xiaomi the No.1 brand in India.
Is it the cost, built quality, specification, camera, performance. OMG! In my look, when we compare the other smartphone brands like Honor, Moto, Oneplus, Vivo, Lenovo etc. Xiaomi is damn poor in all those things. But still, there is a thing that matter, the cost of the product.
In a country like India. When we get in search of a low-cost smartphone with better performance. The answer will be Xiaomi. We all know that Xiaomi products sold in India are made in India. Will it matter the cost? Yes, sure it will matter. But still, honor is there with more specification and performance with the same price range. Then why people choose Xiaomi.
Here is some peoples response on Quora about disadvantages of Mi phones?
In India’s smartphone industry new technologies arrived, lot’s of innovative products, AI (Artificial Intelligence) and more. But why? how? Xiaomi India’s No.1 Smartphone Brand.
When we look into the normal Indian smartphone users. They use smartphones to make calls, Facebook, WhatsApp and finally selfies. Normal India’s don’t need new technologies in their hands. As I told you, lot’s of technologies arrived in India, but Indians are more bothering about it. In India, still, there are students of B-tech computer application, computer engeneers, BCA who don’t even who what an Artificial Intelligence is. It’s from my own experience and writing this conclusion.
Xiaomi knows the people’s technological values in India. So they produce low-cost, low quality, better performance smartphones in India. Samsung flagship model S9, honor’s worlds first AI smartphone honor view 10 will not make any existence in India. People who have the technological value and knowledge will only choose smartphones like this, others won’t.