Taking into consideration the last 10 years,India has witnessed in people a massive inflow for having access to the internet. In our country , the usage of internet has gone too high and to levels never seen before.
According to a report from Management Consulting firm Zinnov, it was evident that the internet consumption in coming years would be video focused, mobile first, with a priority on reputable and genuine content.
The report was titled as “The Future of Internet Content Consumption in India – Frictionless Consumer Experience For Mobile only India and Bharat”. The report provides sage regarding the usage patterns of internet by Indian consumers.
A consumer survey was conducted by Zinnov on over 500 smartphone users in India. It was proved from the survey conducted that 81% of people ‘in tier-2 cities’ and 80% of people ‘in tier-3 cities’ preferred mobile for media consumption.
It was preferred by 36% of respondents to watch recommend content which appears on their feed, than manually searching to find contents to watch. This factor hints at how major brands have jerked their algorithms to infer what people might find interesting based on their preferences.
68% of people in India prefer video based content than text based content. It’s also found that 70% of people prefer to watch these video content in their regional language than any other languages like Hindi or the international language English. So vernacularity has also surfaced as a key.
Speaking about the survey Praveen Bhadada, Partner & Global Head – Digital Transformation, Zinnov said, “Strategic planning will be key for content platforms to evolve in tandem with mobile users’ changing preferences. Identifying the sweet spot between content quality and user scale, empowering personalization through AI, creating an intersection of content and commerce, all while ensuring ‘Frictionless Content Experience’ is what will determine the leaderboard in these content wars.”