Netflix and AB InBev have entered into a worldwide brand collaboration that unites AB InBev’s iconic beer portfolio with the streaming giant’s entertainment platform.
The partnership will roll out through co-marketing initiatives tied to Netflix’s top global and regional titles such as The Gentlemen (UK), Brasil 70 – A Saga do Tri (Brazil), and Culinary Class Wars (South Korea). Fans can expect integrated campaigns including consumer activations, on-screen product placements, special edition packaging, digital promotions, and more.
The collaboration will also extend to Netflix live events. In Mexico, AB InBev’s Cerveza Victoria recently served as presenting sponsor for the Canelo vs. Crawford fight. Looking ahead, AB InBev will advertise during Netflix’s 2025 live NFL Christmas Day games, and both companies will team up around global sporting moments like the 2027 Women’s World Cup.
“Streaming is inherently social — a moment where beer and entertainment fit naturally together,” said Marcel Marcondes, AB InBev’s Global CMO. “This partnership allows our brands to deliver richer consumer experiences and create more moments of celebration alongside the shows and events shaping culture.”
Netflix’s CMO, Marian Lee, added, “We’re always exploring creative ways to grow our brand and engage fans — whether through hit shows, blockbuster films, or unmissable live events. Our titles resonate worldwide, and this collaboration with AB InBev will bring fresh, bold, and exciting campaigns that match the spirit of the stories we tell.”
