Apple’s “Awe Dropping” event, set for September 9, 2025, is expected to spotlight the debut of the iPhone 17 lineup. However, reports suggest the keynote won’t be limited to smartphones — Apple is likely to showcase a broader range of products, including wearables, audio devices, and accessories.
Apple Watch Updates
Industry insiders predict Apple will unveil the Apple Watch Series 11, alongside the Apple Watch Ultra 3 and Apple Watch SE 3. True to tradition, these smartwatch announcements align with Apple’s annual September iPhone event. Rumoured new features include blood-pressure monitoring and sleep-apnoea detection, marking another step forward in Apple’s health-focused innovations.
AirPods Pro 3
Apple is also anticipated to debut the third-generation AirPods Pro. The upcoming model is rumoured to bring enhanced health-tracking capabilities alongside notable improvements in audio quality, strengthening its position as Apple’s premium wireless earbuds.
AirTag 2
Another potential highlight could be the long-rumoured AirTag 2. As reported by 9to5Mac, the updated tracker may deliver greater range, stronger privacy safeguards, and a next-generation ultra-wideband chip, addressing user concerns while expanding functionality.
Accessories – Cases and Straps
Leaked renders hint that Apple could roll out new protective cases for the iPhone 17 series, including “TechWoven” bumper cases designed for both the iPhone 17 and iPhone 17 Air. A crossbody strap option may also make its debut, catering to users seeking added convenience.
Unlikely Announcements
While anticipation runs high, not every product is expected to surface in September. Reports from 9to5Mac suggest that M5-powered Macs, a HomePod Touch, and next-generation models of the AirPods Max and AirPods 4 will likely be held back until late 2025 or early 2026.
What This Means for Apple’s Lineup
This year’s showcase looks set to deliver notable hardware upgrades across multiple categories. The spotlight will remain firmly on the iPhone 17 family, but Apple is also preparing meaningful updates in wearables and accessories. With AirPods Pro 3 and the AirTag 2 strengthening Apple’s ecosystem and new cases and straps offering practical add-ons, the event promises a well-rounded refresh. However, bigger launches—such as Macs and larger ecosystem devices—are seemingly being reserved for future keynotes.
